Brands at VidCon

Since 2010, VidCon has become one of the world’s biggest events for creators and fans of online video. Since 2014, YouTube has hosted brands and agencies at VidCon with their Brands at VidCon program, helping them understand YouTube’s highly engaged audiences and shift perceptions of the YouTube brand.

The team at Modicum was tasked with adapting YouTube’s Brandcast look and feel to create a design system that could be deployed across MarComm emails, landing page banner graphics, social media posts, and executive/creator presentations.

Visuals made use of glowing neon elements and typography, paired with layered design patterns and color fields to create a sense of depth and visual interest.