American Friends of Reuth

American Friends of Reuth is a United States-based support organization for one of Israel’s first and largest social welfare and healthcare non-profits.

The updated brand identity utilizes bright, energetic colors along with quilt-inspired patterns to appeal to a younger audience, as well as existing volunteers, staff, and board members.

The logo combines the existing Reuth corporate logo with an American flag to help the American Friends stand out from the other international support groups, while still showing ties to the parent organization.