Pintentions

Pintentions is an internal program to promote intentional self-care amongst Pinterest employees that was started during the first year of the COVID pandemic. For the second annual Pintentions week, Pinterest decided to focus on four key topics: Boundaries, Healthy Habits, Heart & Soul, and Wellness.

The team at Modicum was tasked with developing the branding for the program and designing social assets and email newsletters. A series of animated logos were created, each starting as an abstracted four that morphed into a mark conveying each of the individual topic areas.